Evaluation
Section 1. The
brief
For this assignment we were told to rebrand a product from
the company Unilever which is a multinational consumer goods company. The
product we rebranded was Sure the very famous deodorant brand for men and
women, offering a collection of antiperspirants and deodorants that last up to
48 hours. We decided to choose Sure as our rebranding product as we thought it
would be easier to make an advert with a deodorant can then an ice-cream
product like magnum or ben and Jerrys. The current target audience for Sure is
males and females aged from 20+ which is shown in their own adverts, the new
target audience we are aiming for with the rebrand is teenagers in high school
doing sports, we have chosen this new target audience as a lot of teens around
the world do sports like football and athletics and they need an antiperspirant.
Section 2. The
Finished product and feedback
To collect feedback on my finished advert I created an 8 question
questionnaire which they answered and can see the results on the PowerPoint
book or responses. What I got from the responses is that some people thought
that the advert reached the target audience but some thought I missed it, the
people that said I missed the target audience said that I should have used a younger
actor for the advert and made it a bit longer to strengthen the story line. The
people that did think I reached the target audience was because of the where we
shot the scenes which was in a school changing room which gave them the idea
that this was for teens and one answer was that the actors did look young which
fit the target audience for them. All the people knew what we were trying to
sell in the advert and they said they would all buy the product if they could.
I would say that we missed the target audience as we don’t really specify it is
for teens in the advert. Our tag line at the end was the persuasion technique which
was supposed to get the viewer interested in buy the product as it makes you a
better sportsman when you use it. The message we were trying to send in the
advert is that this new sports deodorant by sure would make you better sportsman
when you use it creating a new sports range for people to use. I would say our
advert did look professional with the camera angles and the editing but I don’t
think the text that was used at the end was very good and would change it to a
more professional advert standard
Section 3.
Personal reflection
The final advert we made was a bit different to what we
planned for in the pre-production stage, for instance some of the scene’s we had
in the shot list were not in the finale advert and we didn’t know if we wanted
to have music running in the background which we did at the end add.
I am happy with the final version of the advert, the only
thing I would change is to add a couple more scenes into the advert to make the
narrative more fluent, I would also change the actors as there acting wasn’t so
good, maybe have teens be the actors as I feel that the target audience want
very easy to see. During the project I done most of the pre-production work and
in the making of the advert I was one of the actors.
