Evaluation

Evaluation

Section 1. The brief

For this assignment we were told to rebrand a product from the company Unilever which is a multinational consumer goods company. The product we rebranded was Sure the very famous deodorant brand for men and women, offering a collection of antiperspirants and deodorants that last up to 48 hours. We decided to choose Sure as our rebranding product as we thought it would be easier to make an advert with a deodorant can then an ice-cream product like magnum or ben and Jerrys. The current target audience for Sure is males and females aged from 20+ which is shown in their own adverts, the new target audience we are aiming for with the rebrand is teenagers in high school doing sports, we have chosen this new target audience as a lot of teens around the world do sports like football and athletics and they need an antiperspirant.

Section 2. The Finished product and feedback

To collect feedback on my finished advert I created an 8 question questionnaire which they answered and can see the results on the PowerPoint book or responses. What I got from the responses is that some people thought that the advert reached the target audience but some thought I missed it, the people that said I missed the target audience said that I should have used a younger actor for the advert and made it a bit longer to strengthen the story line. The people that did think I reached the target audience was because of the where we shot the scenes which was in a school changing room which gave them the idea that this was for teens and one answer was that the actors did look young which fit the target audience for them. All the people knew what we were trying to sell in the advert and they said they would all buy the product if they could. I would say that we missed the target audience as we don’t really specify it is for teens in the advert. Our tag line at the end was the persuasion technique which was supposed to get the viewer interested in buy the product as it makes you a better sportsman when you use it. The message we were trying to send in the advert is that this new sports deodorant by sure would make you better sportsman when you use it creating a new sports range for people to use. I would say our advert did look professional with the camera angles and the editing but I don’t think the text that was used at the end was very good and would change it to a more professional advert standard

Section 3. Personal reflection

The final advert we made was a bit different to what we planned for in the pre-production stage, for instance some of the scene’s we had in the shot list were not in the finale advert and we didn’t know if we wanted to have music running in the background which we did at the end add.

I am happy with the final version of the advert, the only thing I would change is to add a couple more scenes into the advert to make the narrative more fluent, I would also change the actors as there acting wasn’t so good, maybe have teens be the actors as I feel that the target audience want very easy to see. During the project I done most of the pre-production work and in the making of the advert I was one of the actors.