TV Advert Analyses
Magnum is an ice cream company that started in 1989 in Germany. They have released many different types of flavours with lots of limited edition flavours like the 5 senses, seven deadly sins and the sixties nine witch featured sixties-related names like John Lemon, Cherry Guevara and Guava Lamp, all these only out for a limited time. This will be the company i will be rebranding.
Target Audience
Magnums adverts show that their primary target audience is females as they always have female models in their adverts, also they never have a male as their main character in them except for the Gold advert, they also like to be posh with their adverts like one of them being a party filled with posh/rich people with the ending of a female eating the magnum ice cream. The new target audience i will be trying to aim at is male workers like a builder which we will show in the advert we will have to make.
Advert Analyses
This advert was released on March the 13th, 2014. This ad was used to reinforce the name of Magnum by celebrating their 25 years of being a company, this advert also sells their product. Magnums target audience is middle aged 24+ females and upper class, this is shown in the advert by using middle aged females in multiple scene chasing the magnum balloons (wanting a magnum). These females are also wearing high class clothes which is why I would say the advert aims at the upper class. This advert is a stand-alone which is common for the Magnum company to do.
Style of the ad
The magnum advert has surreal elements which are the balloons that pop and a magnum falls out but it has a very real scenery which are the streets of France, this is all common in Magnum adverts like the one which featured Kareena Kapoor where they are at a posh party and brown chocolate drops hit the peoples suits and dresses which turns everything they wear brown this is the surreal element to that advert but the scenery which is the house which is very real.
AIDA
The advert attracts the viewer by using attractive females this will attract the male audience; the chocolate/ice-cream is used to attract the female audience. The audience is interested by the advert by saying ‘25 years of pleasure’ and saying the 25 anniversary is bringing the original ice cream at its best which raises interest. Them showing off the chocolate ice-cream by unwrapping it and eating it creates an emotion to desire the classic magnum ice cream. Celebrating 25 years of the magnum company creates a promotion action which will want people to get the classic ice cream as it has survived for so long.
The persuasion techniques they use in the advert is sex appeal with all the female models they use, the slogan of their company is ‘for pleasure seekers’ witch is making you want to get it if you want to taste pleasure.
Magnum is an ice cream company that started in 1989 in Germany. They have released many different types of flavours with lots of limited edition flavours like the 5 senses, seven deadly sins and the sixties nine witch featured sixties-related names like John Lemon, Cherry Guevara and Guava Lamp, all these only out for a limited time. This will be the company i will be rebranding.
Target Audience
Magnums adverts show that their primary target audience is females as they always have female models in their adverts, also they never have a male as their main character in them except for the Gold advert, they also like to be posh with their adverts like one of them being a party filled with posh/rich people with the ending of a female eating the magnum ice cream. The new target audience i will be trying to aim at is male workers like a builder which we will show in the advert we will have to make.
Advert Analyses
This advert was released on March the 13th, 2014. This ad was used to reinforce the name of Magnum by celebrating their 25 years of being a company, this advert also sells their product. Magnums target audience is middle aged 24+ females and upper class, this is shown in the advert by using middle aged females in multiple scene chasing the magnum balloons (wanting a magnum). These females are also wearing high class clothes which is why I would say the advert aims at the upper class. This advert is a stand-alone which is common for the Magnum company to do.
Style of the ad
The magnum advert has surreal elements which are the balloons that pop and a magnum falls out but it has a very real scenery which are the streets of France, this is all common in Magnum adverts like the one which featured Kareena Kapoor where they are at a posh party and brown chocolate drops hit the peoples suits and dresses which turns everything they wear brown this is the surreal element to that advert but the scenery which is the house which is very real.
AIDA
The advert attracts the viewer by using attractive females this will attract the male audience; the chocolate/ice-cream is used to attract the female audience. The audience is interested by the advert by saying ‘25 years of pleasure’ and saying the 25 anniversary is bringing the original ice cream at its best which raises interest. Them showing off the chocolate ice-cream by unwrapping it and eating it creates an emotion to desire the classic magnum ice cream. Celebrating 25 years of the magnum company creates a promotion action which will want people to get the classic ice cream as it has survived for so long.
The persuasion techniques they use in the advert is sex appeal with all the female models they use, the slogan of their company is ‘for pleasure seekers’ witch is making you want to get it if you want to taste pleasure.
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