Friday, 1 July 2016

3MW Feedback

Some good work throughout this unit and although I do think that you could have been a little bit more imaginative with the documentary, you have posed some interesting points through the text. Good work.

You have described and explained issues relating to factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You have explained codes and conventions of factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You were able to plan and research a factual programme for television effectively showing some imagination and with only occasional assistance.

You have produced a factual programme for television competently showing some imagination and with only occasional assistance.

3MW Documentary - Education

An Introduction to the News

Introduction the the News

The news program I watched was BBC news at six on the 31st of June, the starting sequence uses a globe with all the countries in the world this represent the world news this programs shows and the audio is a beep sound that acts like a countdown to the end.
The stories on the news started with the Boris Johnson leaving the conservative leader race which lasted for about 15 minutes as it is a big news story for us in the UK the next story was about the Governor of the bank of England talking about the economy plummeting and how it won’t be getting better over the summer after that it went onto how Gatwick and Heathrow projects will be starting in the next few weeks and how important air travel is now we are out of the EU, the next story was about the Battle of the Somme and how health care for missing limbs and war wounds were reaching an all-time high after the war and finally the last story was about Andy Murry got into the 3rd round in the Wimbledon. The weather was at the end of all the program.

The presenters in the broadcast were Sophie Raworth who is a female aged 48 and Stewart White who is 72 years old and male. Their role on the program is to tell you the information for each story and they are not allowed to give a biased side when they tell the information. The skills you need to be a news presenter is to have a clear voice and Introducing and hosting programmes, reading the news, interviewing people and reporting on issues and events.
Running order is when you chose what story should go first and last this is important as this keeps the viewers from staying tuned to your news program. The name given to the stories that will likely appear on the broadcast is running order. A story that affects the world or really close/in our county will be first in the news but the program editor makes the finale decision on what will be in the news and in which order. A slow news day is when not much exciting stories are going on so there are boring stories shown on the news, the last story on the news is called an “and finally” which is normally a lighter hearted story. It is good to think and act quickly in the news as it changes all the time so is important to be flexible. 

News values determine how much importance a news story is given by a media outlet, and the attention it is given by the audience.
Galtung and Ruge’s list of news values
Impact:
Threshold is about how big it impacts the whole world and a news story like Us open an investigation after a Tesla fatal crash caused by the self-driving technology would affect the world as tesla cars are sold every.
Frequency stories which are events such as motorway pile-ups, murders and plane crashes which occur suddenly like this story about how one killed by Taiwan accidental missile.
Negativity new stories about death, tragedy, bankruptcy, violence, damage and natural disasters are more exciting than good news like this story about how a woman was dragged by the train as her hand was trapped between the doors.
Unexpectedness is a story out of the ordinary it is more likely to make it into the news like the story about how the ozone hole starts to heal which is bizarre as we wouldn’t expect it to get better.
Unambiguity Events which are easy to grasp make for better copy than those which are open to more than one interpretation, or where understanding of the implications depends on first understanding the complex background to the event.

Bias through selection and omission is when an editor is bias by choosing if he want a news story in or not they can also chose to ignore some details to make it a more one sided story making your opinion more on their side.

Bias through headline which can be misleading to catch people’s attention by making a more exciting headline this is shown in the image below. Obama obviously wouldn’t say he has a big problem with white women which is really bizarre to say in the title of a news report.  

Bias in photos, captions and camera angles can cause a heavy influence of your perception of the subject this is shown in the image below. You would think in the first slide they are holding someone hostage which is really negative but when you see the whole image you can see they are giving him water.

Bias in placement/ order can change what you think is an important story a newspaper editor can chose what story is on the front page and what is deep in the paper. Different papers are more negative then overs sometime giving opposite sides of a story.

Bias through names and caption can be very negative on the person they are labelling this is shown in the image below which shows how they call other people terrorists but when someone in their country does something as bad they aren’t called a terrorist.
NY Daily News Lists NRA’s LaPierre Among American Terrorists: The Daily News equates someone who has been defending Americans’ right to own a gun for protection with those who wanted to kill Americans.

Bias through use of positive and negative language can change your opinion on the subject. The NHS is probably not in meltdown they are just exaggerating to get attention.


Thursday, 30 June 2016

TV Advert Analyses


TV Advert Analyses

Magnum is an ice cream company that started in 1989 in Germany. They have released many different types of flavours with lots of limited edition flavours like the 5 senses, seven deadly sins and the sixties nine witch featured sixties-related names like John Lemon, Cherry Guevara and Guava Lamp, all these only out for a limited time. This will be the company i will be rebranding.

Target Audience 
Magnums adverts show that their primary target audience is females as they always have female models in their adverts, also they never have a male as their main character in them except for the Gold advert, they also like to be posh with their adverts like one of them being a party filled with posh/rich people with the ending of a female eating the magnum ice cream. The new target audience i will be trying to aim at is male workers like a builder which we will show in the advert we will have to make.

Advert Analyses
This advert was released on March the 13th, 2014. This ad was used to reinforce the name of Magnum by celebrating their 25 years of being a company, this advert also sells their product. Magnums target audience is middle aged 24+ females and upper class, this is shown in the advert by using middle aged females in multiple scene chasing the magnum balloons (wanting a magnum). These females are also wearing high class clothes which is why I would say the advert aims at the upper class. This advert is a stand-alone which is common for the Magnum company to do. 

Style of the ad
The magnum advert has surreal elements which are the balloons that pop and a magnum falls out but it has a very real scenery which are the streets of France, this is all common in Magnum adverts like the one which featured Kareena Kapoor where they are at a posh party and brown chocolate drops hit the peoples suits and dresses which turns everything they wear brown this is the surreal element to that advert but the scenery which is the house which is very real.

AIDA
The advert attracts the viewer by using attractive females this will attract the male audience; the chocolate/ice-cream is used to attract the female audience. The audience is interested by the advert by saying ‘25 years of pleasure’ and saying the 25 anniversary is bringing the original ice cream at its best which raises interest. Them showing off the chocolate ice-cream by unwrapping it and eating it creates an emotion to desire the classic magnum ice cream. Celebrating 25 years of the magnum company creates a promotion action which will want people to get the classic ice cream as it has survived for so long.

The persuasion techniques they use in the advert is sex appeal with all the female models they use, the slogan of their company is ‘for pleasure seekers’ witch is making you want to get it if you want to taste pleasure. 

Location Recce

Adult Talent Release

Monday, 27 June 2016

Location Release

Secondary Research

Secondary Research for Documentary


http://www.theimi.org.uk/news/government-must-address-careers-advice-if-it-expects-attract-16-18-year-olds-apprenticeships-0 - This article talks about how the government has to address apprenticeships and how they will get 16-18 year olds to want apply to them. Steve Nash who is the CEO of the Institute of the Motor Industry says "Currently, with no formal careers advice in schools, young people aren't getting the direction they need to make the best choices for their future. There is a real conflict of interest between schools holding onto 16-18 year old pupils to bolster their funding and the clearly stated desire by government to see more taking the apprenticeship route.” What Steve said I agree with as when I was in High School I didn’t really understand how apprenticeships worked and have never got to try that type of education and I was so use to being taught in a class so I was leaning towards college before I knew anything about apprenticeships which is bad as I might of got a lot more out of an apprenticeship rather than wasting my time at college which at the end of it will be me getting an apprenticeship. The survey conducted by the IMI shows that only 10 per cent think advice offered by the National Careers Service has any impact on apprentice recruitment.

http://www.bbc.co.uk/news/education-31061905 - This news article by BBC talks about how teenagers are dropping out of school or college due to bad career advice. The researchers combined dropout and failure figures on A-levels, apprenticeships and further education courses to give a total of 178,000 16 to 18-year-olds not completing their courses., of these, 92,000 students withdrew from schools, primarily from AS and A-levels; 24,200 did not complete apprenticeships or training courses and an estimated 61,900 withdrew from FE courses.

http://www.telegraph.co.uk/education/educationnews/9072482/OECD-fifth-of-British-teenagers-drop-out-of-school-at-16.html - Figures show almost one-in-five pupils currently leave school at 16 before taking A-level style qualifications. Recent statistics show that children in most other countries including Slovenia, Estonia, Slovakia and the Czech Republic educate students to a much higher standard than in Britain. It placed Britain 25th out of 35 countries in terms of the number of adults who failed to stay in education up to the age of 18.
http://www.telegraph.co.uk/education/educationnews/11192026/Poor-careers-advice-failing-to-address-STEM-skills-crisis.html - This article talks about how a lot of teens want to pursue a career science, technology, engineering and maths (STEM) related industry, but more than half of those surveyed admitted that they knew very little about the type of jobs on offer. A lot of teens are relying on parents and friends to deliver career advice.

Questionnair

Name:

Gender:

Age:

1       What High School/Academy did you go to?





2     Did you know what you wanted to do when you finished high school?
Yes/no
3      
      Did you feel like you had a lot of choices when you were choosing?
Yes/no
4    
          Do you feel like you are on the right career path right now?
Yes/no
5     
           If you could change your choice now would you?
Yes/no
6    
           How do you feel they should change to help teenagers in high school looking for career advice?





      
     Do you feel like it’s hard for young people to decide what they want to do for a career?

Primary Research

Primary Research 

My primary research is coming from a questionnaire I gave to a bunch of college students at East Norfolk High School. From what I have collected 69% of the people didn’t know what they wanted to do after they finished High School which is a lot of people in a rush to find out what they want to do and what college to go to.  My second question was do you feel like lot of choices when you were choosing your college or what A-levels or BTECs they want to do? and 54% of the people said yes which Is more than half of the people that took the survey. The next question was do you feel like you are on the right career path right now? and 46% of the answers said no which nearly half of the people feel like they are not on the right career path and this was near the end of the first year of college. The last question of the survey was If you could change your choice now would you? And 38% of the people said they would which is a few people who would like to change what they have been doing for almost a year which a wait of a year for them because of choosing the wrong subjects.

Interview Questions

Interview Questions 

What are your opinions on the career advice you were given when leaving high school?
How was your experience when choosing what to do after leaving high school?
What were your options when leaving high school and did you like them?
What were the problems you faced when choosing what you want to do after high school?

Risk Assessment

Proposal

Proposal 
The documentary topic I will be choosing will be about Education which will be about teens not knowing what to do after they leave high school and what their future will be I don’t really have a title for this topic but it is something that I feel should be addressed. 

This documentary will be an interactive style documentary as I will be interviewing and talking to students and teachers in the college that you will see throughout the documentary I will also be speaking to the view in the first part to tell what this interview is about.

My target audience would be the council of Grt Yarmouth as they have what is needed to help fix schools and my secondary target audience would be parents and teens who are going to choose on what they want to do after high school. The reason I chose parents as my secondary target audience as they can be as effective as the council if you get enough parents interest in this issue I am showing.

The aim of this documentary is to show people how many students are having trouble knowing what they want to do in the future and career. I feel like we need to fix this which will help the area out as a lot of teens are dropping out of high school not knowing what they want to do after their exams.

I am going to film in the college so I don’t have to risk taking out equipment that I have borrowed from the college to beak and also when I want to interview someone we don’t have to travel far we just have to go to the room I will be doing the interviews from and it Is more easy and simpler to do it this way.

I will need students and possibly teachers if I can get a hold of one, I won’t need a crew as I just need to set up the camera to have the interviewee in the shot. I won’t be needing experts or witnesses throughout the production.

Here are some of the interview questions look like.
What are your opinions on the career advice you were given when leaving high school?
How was your experience when choosing what to do after leaving high school?
What were your options when leaving high school and did you like them?
What were the problems you faced when choosing what you want to do after high school?

I won’t be needing props or costumes for this documentary. I don’t have any plans on spending money on this production and don’t really need to as the documentary will consist of me asking students at my college so I won’t be traveling to any area to film.

Production Schedule

Production Schedule
Date
Time
Part
What got done?
6TH June
14.10-15.40
Pre-Production
Location release, production schedule.
8th June
11.40-13.10
Pre-Production
Risk assessment, talent release.
10th June
09.50-11.20
Pre-Production
Interview questions, recce 
13th June
14.10-15.40
Filming
Filmed the moving time lapse for the start of the documentary
15th June
11.40-13.10
Filming
Filmed the interviews
17th June
09.50-11.20
Filming
Uploaded the filming onto the mac
20th June
14.10-15.40
Editing
Started editing in the shots and trimming them down
22th June
11.40-13.10
Editing
 Added some affects like fade in and outs
24th June
09.50-11.20
Editing
Added music and uploaded to YouTube

Tuesday, 24 May 2016

TV advert - final feedback

Scott, some good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

In regards to unit 2 - Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract information from written sources with some precision and presented a media production report which conveys relevant information.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas. The pitch was good and you deployed and managed technology to pitch a media production proposal.
Some changes were made based on initial feedback with occasional beneficial effects.

In regards to unit 30: Advertisement Production for Television:
Currently you have not yet submitted your TV advert analysis to your blog and this needs to be addressed ASAP.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also good and you were able to comment on your own TV advertisement production work with some appropriate use of subject terminology.

Sunday, 15 May 2016

Documentary Mini-Task


Documentary Mini-Task


A documentary is a genre of movie/TV making that shows the viewer a particular story, viewpoint, message or experience, documentary’s typically use video & film scenes, photographs and/or sound of real people and real events. I would define a documentary as a film that shows you precisely a part of life that you wouldn’t particularly think about or a story that dates back in the 1800, you can make a documentary from any topic you can think of, I also think that you will always learn something new from a documentary whatever the topic is. Documents can come in five different types which are expository, observational, interactive, reflexive and performative which we will talk more about later in this document.

Expository documentaries expose a topic which is given by the name expository, they typically use a commentator to talk over the images and videos specifically to the audience, questions, facts and opinions, this gives you the insight of the topic you are watching. I watched an expository documentary with the class called ‘we are the Lambeth Boys’ which follows a group of members from the Alford House Youth club in London where you follow them about during their time at the youth club and after when they go to work. It was interesting to watch and see what the youths did in London in the 1950’s.

Observational documentaries observe events that happen around us typically using hand held cameras with no interviews or voice over during the documentary also a lot of long takes are used to capture the scene. High School which is an observation documentary that looks into the lives of the 60’s teens in an American high school, in this documentary you look at the different aspects of the high school when you get to be inside the office where they deal with bad behavior in and outside of the class room or you are in side some of the class room where you get to see the students being taught English, people using typewrites and at the sports hall where you see the girls doing their sports lesson. In this documentary you see a lot of the long takes in this documentary which gets a bit boring especially with no voice over but It was nice to see what it was like in a 1960’s school and how it is different to the British high schools we have now. 

Interactive documentaries typically have the filmmakers participate in the documentary, watching the presenter interview people about the topic, questions and all this together to back up the opinions of the presenter which can be biased sometimes as the documentary can be edited in the favor of the presenter. I watched an interactive documentary with my class called Louis and the Nazis which the presenter of the documentary called Lousi Theroux travels to America to talk to one of the most racist people in America called Tom Metzger and going to skinhead rallies where he interviews the people about why they are racist and why do they do it. I really like this interactive documentary as Louis in never scared to ask questions that people may not like which you get to see tensions rise between the presenter and the interviewees.

Reflexive documentaries attempts to show off the conventions of documentary to the audience typically using shots that capture life using different shot types. I found this the hardest to watch as it is such a dull and boring documentary. We watched a reflexive documentary called powaqquatsi in lesson which looked at the everyday life of the public in a third world county, it looks more of the detail of the film where the mise en-scene is very important.

Performative documentaries usually use re-enactments to give a better idea of the story, uses exaggeration in camera positions and soundtracks to bring the audience into the story a bit more, it is a more professional documentary with a lot of murder case’s becoming a more famous topic for the performative documentaries. One that I watched on Netflix called ‘Making a murder’ really shows the typical conventions of a performative documentary using re-enactments and a lot of interviews with people on the case. Using re-enactment is very well know and it very good in performative as you get to see what everyone that witnessed the murder and sometimes you feel like you were there at the murder scene which really immerses you into the documentary.


If you are doing an interactive documentary where you are trying to go against a topic like racism or any type of discrimination you would want to use accurate and factual information as you want the viewer to be on your side but sometimes if you use facts some people still will decide what they want at the end of the documentary. I think documentaries should just put a message out and at the end of the documentary the view will just make his mind at the end, but the unfair editing in interactive documentaries can be biased on the presenter’s side changing the view of the viewer.

Monday, 9 May 2016

3 Minute Wonder reviews

Karl Pilkington - LifeI liked this documentary as it's really funny as it's by Karl Pilkington who i have watched before on a TV show where he travels the world, i also like the way it's filmed where you don't hear the camera men or anyone ask him questions it's just him talking about what he thinks. 

Last Supper
I found this 3 minute wonder interesting as you get to see someones opinion on the last up per which is what your last meal is before you are killed by the death 
penalty, it also tells you at the end what he done to get into prison and what he had for his last meal.

144 Magnesium Square
This documentary talks about a piece of modern art  and you see a bunch of peoples opinions about the piece which to me is just tiles on a floor that you would see in a kitchen and it really is fascinating to see that people think that its art as its really just someone putting tiles together and they try to find the art in it.

Sunday, 24 April 2016

Evaluation


Evaluation


Section 1. The brief
For this assignment we were told to rebrand a product from the company Unilever which is a multinational consumer goods company. The product we rebranded was Sure the very famous deodorant brand for men and women, offering a collection of antiperspirants and deodorants that last up to 48 hours. We decided to choose Sure as our rebranding product as we thought it would be easier to make an advert with a deodorant can then an ice-cream product like magnum or ben and Jerrys. The current target audience for Sure is males and females aged from 20+ which is shown in their own adverts, the new target audience we are aiming for with the rebrand is teenagers in high school doing sports, we have chosen this new target audience as a lot of teens around the world do sports like football and athletics and they need an antiperspirant.
Section 2. The Finished product and feedback
To collect feedback on my finished advert I created an 8 question questionnaire which they answered and can see the results on the PowerPoint book or responses. What I got from the responses is that some people thought that the advert reached the target audience but some thought I missed it, the people that said I missed the target audience said that I should have used a younger actor for the advert and made it a bit longer to strengthen the story line. The people that did think I reached the target audience was because of the where we shot the scenes which was in a school changing room which gave them the idea that this was for teens and one answer was that the actors did look young which fit the target audience for them. All the people knew what we were trying to sell in the advert and they said they would all buy the product if they could. I would say that we missed the target audience as we don’t really specify it is for teens in the advert. Our tag line at the end was the persuasion technique which was supposed to get the viewer interested in buy the product as it makes you a better sportsman when you use it. The message we were trying to send in the advert is that this new sports deodorant by sure would make you better sportsman when you use it creating a new sports range for people to use. I would say our advert did look professional with the camera angles and the editing but I don’t think the text that was used at the end was very good and would change it to a more professional advert standard
Section 3. Personal reflection
The final advert we made was a bit different to what we planned for in the pre-production stage, for instance some of the scene’s we had in the shot list were not in the finale advert and we didn’t know if we wanted to have music running in the background which we did at the end add.

I am happy with the final version of the advert, the only thing I would change is to add a couple more scenes into the advert to make the narrative more fluent, I would also change the actors as there acting wasn’t so good, maybe have teens be the actors as I feel that the target audience want very easy to see. During the project I done most of the pre-production work and in the making of the advert I was one of the actors.

Blank Questionnaire

PowerPoint book of responses

Monday, 1 February 2016

DepicT! Assignment 1 - Final Feedback

Scott,

good to see you have made some improvements to the work submitted originally.

The storyboards have seen much improvement and the application of the pre-production process is much improved.

The pre-production report has also been improved to a merit grade standard. You have referred to some real world examples across all aspects and achieved a Merit grade overall.